It’s Hollywood awards season. With the glow just wearing off from the Golden Globes and the Academy Awards quickly approaching, the year’s top films are vying for top honors. Aside from how well they do in the awards, how well films do at the box office depends in part on what parental guidance rating they carry.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. David Waguespack talks about his new research that delves into the Motion Picture Association of America’s parental guidance system.