Officials have worked hard over the last three years to bring a major road racing event to downtown Baltimore. Jay Davidson heads Baltimore Racing Development that projects that the event will attract more than 100,000 visitors to Baltimore and generate up to $70 million in direct and indirect economic impact over the three days, based on such visitors spending on hotel nights, meals, tickets and other purchases.

Street races are celebratory festivals as much as races and consist of concerts, go-kart races, automobile shows and a variety of corporate events. The track would run through the City of Baltimore along world-renowned Harborplace. All IRL races are nationally televised on either ABC or the Versus networks and the race would be a three hour "commercial" for the City of Baltimore and the State of Maryland.