Former FTC Chairman and Consumer Advocate Michael Pertschuk joins Jeff to talk about his new book, "The DeMarco Factor, Transforming Public Will into Political Power ." The book offers a behind-the-scenes close-up look at some of the campaigns local lobbyist Vinnie DeMarco has orchestrated in Maryland, and how the challenges he faced were overcome. Joining Michael is the man himself, Vinnie DeMarco to give insight into the world of Political Advocacy.