For many people, finding the right insurance is an intimidating process. Some feel uncomfortable having a salesperson come into their home. Others feel overwhelmed trying to understand the differences between the vast number of insurance choices available today, and they don’t know where to find help from an impartial advocate.

HealthPlan Headquarters is a retail store designed to help individuals, families and employers navigate today’s complicated health insurance maze. The store is open six days a week; individuals and families can walk in or make an appointment for a private one-on-one consultation with a licensed insurance professional. Jeff Salkin talks to Suzanne Thompson, owner of HealthPlan Headquarters.