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Home › Smith Business Close-Up
Smith Business Close-Up
Smith Business Close-Up
Customer Satisfaction On Consumer Spending
Economists, public policymakers and business leaders all want to know how consumer spending will drive the economy. Now a new way to use customer satisfaction is giving them clues. In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Roland Rust talks about his new research that can forecast consumer spending better than other econometric models currently used.