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Smith Business Close-Up

Customer Satisfaction On Consumer Spending

Economists, public policymakers and business leaders all want to know how consumer spending will drive the economy. Now a new way to use customer satisfaction is giving them clues. In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Roland Rust talks about his new research that can forecast consumer spending better than other econometric models currently used.

Roland Rust
University of Maryland Robert H. Smith School of Business
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