PROGRAM INFORMATION

Maya Advertising

Luis Vasquez started Maya Advertising over 15 years ago in his Columbia Heights apartment. He now has offices in Georgetown and L.A. He markets, promotes and brands campaigns and products for business and government agencies. He's a local guy having grown up in Silver Spring and is one of a few running a national advertising firm specializing in the Hispanic market.

Luis Vasquez
President, MAYA Advertising
About The Company

Baltimore Sun Extra

How important is a cover letter in the digital age?

Hanah Cho
Reporter, The Baltimore Sun
Go to The Sun article

Smith Business Close-Up:
Are the Sunday newspaper ads really triggering you to buy more at the grocery store?

Manufacturers and retailers invest billions in feature ads - so maximizing their effectiveness is important for retailers. How are grocery stores trying to get your attention? And how can the strategies these retailers use help businesses perfect their product promotion ads?

In this edition of Smith Business Close-Up, Jie Zhang, assistant professor of marketing at the Smith School and a recognized marketing expert discusses the five key elements to think about when creating an advertisement.

Jie Zhang
Assistant Professor of Marketing
Robert H. Smith School of Business
Robert H. Smith School of Business

Assistant Professor Zhang's recent research projects focus on online promotion customizations and shopping behavior, and various topics that aim at improving decision making for retail management. She is a recognized expert in applying econometric and statistical models to study consumers' purchase behavior and response to various promotion programs. Her research has won the Procter & Gamble Marketing Innovation Research. She has published articles in leading marketing journals such as Marketing Science and the Journal of Marketing Research.