PROGRAM INFORMATION

The Stock Market

David Giroux of T. Rowe Price talks about the recent market instability.

Baltimore Sun Extra: Electricity honey pot is starting to stink

Small wonder that an unlikely band of industry, local and state governments and lefty consumer groups are pleading with Washington to investigate not just Exelon, but the entire bulk-electricity trade.

Jay Hancock
Reporter, The Baltimore Sun
Go to The Sun article

Made in Maryland: Lilit Cafe

A local restaurant in downtown Bethesda strives to meet the special dietary needs of its customers. Our Yolanda Vazquez stopped in to sample a few items from their gluten-free menu.

Smith Business Close-Up:
What's the marketing strategy behind political advertising?

We're well into the political primaries season, with Feb. 5 "Super Tuesday" elections or caucuses in 24 states and Maryland, DC and Virginia primaries coming up on Feb. 12. The races have political advertisements out in force and promising only to intensify leading up to the general election in November. Candidates, political parties and issue groups are expected to spend a record $3 billion on ads to sway voters, according to Campaign Media Analysis, which tracks politics and public affairs advertising.

In this edition of Smith Business Close-Up, Smith marketing faculty member Dr. Hank Boyd discusses the marketing strategy behind political advertising, how voters should interpret ads, and where to get accurate information on candidates

Dr. Hank Boyd
Marketing Faculty Member
Robert H. Smith School of Business
Robert H. Smith School of Business

Dr. Boyd is a Tyser Teaching Fellow at the Robert H. Smith School of Business. He is also a managing director and principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Wisconsin and the U.S. District Court, Western District of Wisconsin. Dr. Boyd received his Ph.D. in marketing from Duke University (with an emphasis in consumer behavior) and his J.D. in intellectual property from the University of Wisconsin-Madison. At the age of 24, he received his MBA in marketing from the University of California at Berkeley. Prior to graduate study, he obtained his A.B. in chemistry (with an emphasis in biophysics) from Princeton University.