PROGRAM INFORMATION

U.S. Spas are "Going Green"

According to the International Spa Association, an overwhelming majority of U.S. spas are “going green” and the practice is taking hold right here in Baltimore. The use of renewable materials and organic products is all the rage these days and one local spa is showing their commitment to Mother Earth.

Smith Business Close-Up:
Personalization in Marketing

What if marketers knew what you wanted before you did?

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Michel Wedel, the PepsiCo Professor of Consumer Science, talks about personalization in marketing and his groundbreaking new research that creates a technology that delivers what consumers want before they even know they want it.

Wedel’s research — conducted along with Smith marketing chair Roland Rust — created an algorithm that learns individual tastes and can zero in on the type of music a listener wants to hear to offer songs that fit that user’s taste, with very little input from the user. They call it an adaptive personalization system. They implemented the system to download play-lists of songs in to users’ mobile devices, but the technology could be used in many other ways, too, as marketing becomes increasing personalized.

Baltimore Sun Extra:
'Financial Infidelity' is pretty common

Many of us have a curious relationship with money. Turns out, we frequently hide our finances from the person we hold most dear. Nearly half of the adults in a serious relationship have committed "financial infidelity,"

Made in Maryland: Get Gold Cash

With gold prices at all time highs, more consumers are cashing in their old jewelry for big bucks. One Maryland based business is making it easy to cash in over the internet. Jeff talks with Craig Nusinov of Get Gold Cash.

Craig Nusinov
President, Get Gold Cash
Get Gold Cash