Maryland State Ad Agency

Capabilities & services

MSAA’s in-house capabilities include:

  • Overall campaign consulting

We listen closely to what you need to accomplish and recommend how best to get the job done.

  • Creative strategy development

Working with you, we develop the “hook,” the appeal that will guide your messaging in all its formats.

  • Copywriting

We write appealing, informative, and engaging copy to move your target audiences to the important next steps.

  • Videography and still photo shoots

Our videographers and photographers capture the images that support your messaging and appeal to your audience.

  • Media planning, buying, trafficking

We answer the where and when to determine placement of your ad messages, backed up with audience measurements, reach, and frequency data.

  • Media relations, publicity

As an optional service, we help fashion media releases and publicity pitches for all-important earned media.

  • Performance documentation and campaign analysis

We provide thorough records of where your messages appeared and measure the efficacy of those placements against your goals.

It all starts with one no-obligation call to MSAA.